Award-winning book publicist Alice B. Acheson
June 15-17, 2007
Authors, illustrators, photographers and songwriters: Are you searching for a publisher or agent? Have you published a book, been disappointed with the marketing efforts, and want more for your next book? Join a veteran of 35 years of publishing experience, Alice B. Acheson, for a weekend that will empower your project with practical publishing and marketing knowledge.
Alice will share strategies for finding -- and impressing -- an agent or publisher. Learn industry procedures from signing the contract to enterprising post-publication activities. Gain realistic control over the marketing process and publisher support by learning what you need to do -- and when.
You’ll leave with specifics relating to your project, abundant handouts covering all stages of publication, and “a thorough destroying of illusions, replaced with real tools and great methods to deal with actual situations” (Janice Crow, workshop student).
Required Assignment: Write a cover letter to a specific agent or specific publisher according to instructions received upon registration.
Alice utilizes her varied experience to help participants take the next step. She was associate publicity director at Simon & Schuster where she handled the publicity for four books that appeared simultaneously on the New York Times’ bestseller list: Donahue (Phil Donahue), Heartsounds (Martha Weinman Lear), Doctor Fischer of Geneva or The Bomb Party (Graham Greene) and Sins of the Fathers (Susan Howatch).
As publicity director at Crown Publishers, she added The Clan of the Cave Bear (Jean Auel) and 101 Uses for a Dead Cat (Simon Bond) to her list of successes. Before working in publicity, she was an associate editor of trade books at McGraw-Hill. For 25 years Alice has worked as an independent marketing and publishing consultant to procure publicity, subsidiary rights (especially magazines and book clubs) and distribution for fiction and non-fiction publishers, authors, illustrators, photographers and songwriters, including EARTH & SKY: The Laurie Lewis Songbook.
Alice is particularly proud of her efforts for Old Turtle by Douglas Wood -- the author's first book from a publisher who had never published a children's book and never marketed any of their books nationally. It won the American Booksellers Association Book of the Year and sold 800,000 copies prior to its sale to Scholastic. Her efforts won the Literary Market Place Outside Services Award for Advertising, Promotion, and Publicity.
Alice, who is listed in Who’s Who in America, has taught at Richard Hugo House, Seattle; Writers League of Texas, Austin; Publishers Marketing Association University, BookExpo America, Pacific Northwest Booksellers Association Trade Show, Book Passage, and many other venues.
Fee: $325 includes accommodations, five meals, instruction and consultation.
Optional retreat: Stay Monday and Tuesday after the workshop to work on your own project; $175 includes six meals; two-person limit.